Marcy Ybarra
Administration and Diversity Director
Marcy Ybarra is a marketing and business professional with over 15 years experience in cultural research and insights. Before joining Metrix Inspection Group, Marcy was with Street Source Marketing, a strategic marketing and branding agency with multicultural expertise that provided clients with solutions driven by strong consumer insights.
In her role, she assisted in creating the analytical approach and methodology and conducted qualitative focus groups with multicultural consumers across a number of brands and has successfully conducted listening and strategic sessions with executives in both the private and public sectors. To that end, she has consulted with major corporations, and city and government agencies in the education, planning and execution of multicultural initiatives that included the creation of cultural narratives – or stories – that uncover the value systems in a particular group. In addition, Marcy worked with private corporation, such as Brown Forman, to develop multicultural councils in each of the six national sales divisions which was a first for their company. It is with these efforts that improved company performance and increased cultural literacy within organizations.
In the airport space, she was part of the team that devised the strategy for the DEN Commerce HUB to identify barriers that small and minority business owners experience in their efforts to do business with Denver International Airport and provided recommendations for improvement. The exhaustive report was presented to the CEO and executive team that provided them with key strategic insights and allowed them to make decisions on improvements that significantly improved opportunities for small and minority business owners that will help increase their ability to succeed at DEN.
It is this experience that laid the foundation for Marcy’s passion in helping other small and minority business. At Metrix Inspection Group, Marcy will be bringing the same knowledge and interest and incorporate these insights into our Diversity and Inclusion program, that will assist in the recruitment, retention and ultimately success of our employees, vendors, and partners.
